Pay only for what you watch: TRAI’s new policy

The new policy of the Telecom Regulatory Authority of India is set enable the consumers of Indian television services not to pay for what they don’t want to watch. The policy has been considered keeping in mind the reality that most television service providers tactically push the financial burden of unwanted channels to their consumers. Once the law is implemented, the consumers will have to pay only for those channels they want to watch. The policy is expected to be implemented on December 29.

The policy has created serious confusion among the service providers and consumers alike. Both feel no much time has been given to get in terms with the new policy.

Meanwhile, the concerned authorities have assured that the new policy would not cause any difficulty to any consumer.

The policy to empower the consumers to select the channels they wish to watch and pay only for those they watch is indented to significantly empower the consumers, who, otherwise, are deprived of these important capabilities at present.

The sector of television services is a very profitable sector in India. Hundreds of private channels operate in India; a good number of them are vernacular channels. The policy is likely to affect the future of many channels.


Vignesh. S. G

Photo Courtesy: Google/ images are subject to copyright